| :: E commerce marketing specialist :: | |
| Company Introduction | 글로벌 스포츠 브랜드 기업 |
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| Job Description | 1. On-site campaigns • Initiative overall strategy and operations brand and promotional campaigns monthly/weekly based on product performance analysis aligned with commercial calendars and sales goals. • Track campaign performance and provide actionable insights to improve future activations. 2. Traffic management • Analyze web/app traffic and conversion rates, report findings to the broader team to provide insights. • Implement testing and optimization strategies to improve conversion rates from each traffic source, including SEO. 3. IT/Project • Initiate and support site launching project including consumer database set-up and other ecommerce features. • Initiative and coordinate with IT and customer service teams to troubleshoot and resolve site-related issues and enhance projects. 4. Cross functional works • Partner with UX/UI teams to identify friction points and improve the customer journey across devices from traffic acquisition and campaign activation perspective. • Coordinate with Ecom-merchandising and brand marketing team to maintain a consistent and engaging digital storefront. • Maintain the APP to drive user growth, engagement, and seamless execution across all initiatives. • Use consumer database to offer personalized campaigns and offers. • Work closely with CRM/ Digital MKT team to ensure optimize owned media channels including KakaoTalk, email newsletters, and push notifications and support affiliate marketing. • Partner with Customer Service team to support customer inquiry. • Work closely with merchandising, creative, and digital teams to align ecommerce initiatives with brand and business goals. 5. Reporting/monitoring • Track eCommerce trends, competitors and share key insights with relevant teams. • Support internal reporting and documentation of ecommerce performance and project status. • Assist in developing ecommerce playbooks and process improvements for operational efficiency. |
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| Job Requirement | • 6–8 years of experience in retail ecommerce, ecommerce marketing & operation or related fields. • Experience and analytical skills with site/app performance analysis, commercial promotion planning and execution. • Understanding of CRM and Consumer database MKT. • Familiarity with Google analytics, SFCC, other digital tools or communication channels. • Comfortable working in English (mid-level business fluency). • Experience in retail ecommerce or consumer marketing field. • High EQ in working with cross function/cultural partners. • Excellent interpersonal and communication skills (oral and written) • Team player and the ability to work independently • Ability to work in a fast-paced, collaborative environment. • Entrepreneurial & result-driven • Ability to work collaboratively across teams and manage multiple projects simultaneously. • Detail-oriented with a strong sense of ownership and accountability. |
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| Location | 서울 | Degree Level | 대졸이상 |
| Career Level | [대리급] | ||
| No. of Recruitment | 1 | ||
| Salary | 협의 | ||
| Required Document | 영어 이력서 | ||
| Others | - 원서 마감후 1차(서류) 합격자에 한하여 개별연락 - 해외여행에 결격 사유가 없는 자 - 이력서에 연락처, 희망연봉 게재 |
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| Contact/Inquiry | 남정아 / 이사 02-6281- 5009 janam@nterway.com |
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