| :: Head of Marketing :: | |
| Company Introduction | 외국계 유명 쥬얼리 회사 |
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| Job Description | Strategic Marketing Leadership - Shape and execute the local marketing strategy in alignment with global brand vision and commercial goals. - Drive annual marketing planning and budgeting, ensuring seamless integration with central processes. - Localize and activate global campaigns to deeply resonate with target audiences. Brand Management & Communication - Ensure consistent brand identity across all consumer touchpoints including retail, digital, PR, and events - Lead media planning and buying across digital, social, and traditional channels. - Oversee local PR activities, influencer partnerships, and event activations to build brand desirability. - Oversee local social media platforms and ensure all content aligns with global standards. Go-to-Market & Commercial Activation - Collaborate with Sales, Product, and Retail teams to deliver impactful go-to-market plans. - Design and implement local marketing initiatives, in-store events, and social media campaigns. - Support new product launches and seasonal campaigns with integrated marketing plans. Consumer Insights & Market Intelligence - Leverage consumer insights, market trends, and competitive intelligence to inform strategy. - Track brand health and campaign performance through robust KPIs and analytics - Consolidate cross-functional feedback and proactively recommend solutions and improvements to central marketing. Team Leadership & Collaboration - Inspire, lead and develop a high-performing marketing team. - Foster collaboration across all relevant functions (Sales, Product, Retail, Merchandising, Client Service, etc.) - Ensure transparent communication and strong alignment between local and central marketing teams. Budget & Performance Management - Manage marketing budget, ensuring optimal allocation of resources to achieve business objectives. - Monitor and analyze costs and ROI to maximize efficiency and impact, maintaining strict adherence to central guidelines. |
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| Job Requirement | Education & Experience: - Bachelor’s degree or above, preferably in marketing, business, or related fields. - Minimum 8-10 years in marketing, with 3+ years in leadership roles, ideally within premium or luxury consumer goods or retail. - Proven experience in brand building, integrated campaign management, including close collaboration with global headquarters. - Strong track record of driving commercial impact through innovative marketing strategies. Skills & Competencies: - Fluent in English and Korean (Must) - Strategic and creative mindset with strong execution skills - Deep understanding of consumer behavior and brand storytelling - Experience and knowledge in PR, media, digital, CRM, promotions, trade marketing, and VM (Visual Merchandising). - Excellent communication and stakeholder management abilities, both internally and externally. - Strong leadership and people development capabilities, with a track record of building high-performing teams. - High analytical, data-driven |
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| Location | 서울 | Degree Level | 대졸이상 |
| Career Level | [임원급] | ||
| No. of Recruitment | 1 | ||
| Salary | 협의 | ||
| Required Document | 워드파일의 영문이력서 | ||
| Others | - 원서 마감후 1차(서류) 합격자에 한하여 개별연락 - 해외여행에 결격 사유가 없는 자 - 이력서에 연락처, 희망연봉 게재 |
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| Contact/Inquiry | 박지수 / 컨설턴트 02-6281- 5059 suepark@nterway.com |
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