| :: Sr.Brand Marketing Manager :: | |
| Company Introduction | 글로벌 모던 럭셔리 브랜드 |
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| Job Description | • Develop and deploy brand strategy aligned with global priorities and tailored to Korean market, ensuring media investments strengthen brand equity and business impact. • Own Korea media strategy across full funnel, integrating media planning with brand objectives and global guidelines. • Demonstrate hands-on proficiency in media planning, buying, and optimization to effectively manage and challenge agency performance. • Plan and manage Korea media budget with accountability for both performance efficiency and brand-building effectiveness. • Drive executional excellence in demand capture media (SEM, SEO, retargeting) while maintaining alignment with brand positioning. • Brief and manage media agencies to deliver campaigns that reflect brand values and achieve strategic KPIs. • Collaborate with Brand Analytics to measure media effectiveness in relation to brand health, acquisition, and traffic goals. • Ensure integrated marketing plans across Media, PR, CRM, and activations reinforce brand storytelling and consumer engagement. • Monitor campaign performance and implement optimizations that balance short-term results with long-term brand growth. • Provide insights on how media performance connects to brand KPIs and influences overall business strategy. |
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| Job Requirement | • At least 7-8 years of prior experience in Marketing. • Proven experience as a brand builder with strong strategic thinking and ownership mindset. • Deep understanding of global and local brand marketing principles and ability to connect media performance to brand health and business outcomes. • Hands-on expertise in digital media planning, buying, and KPI analysis to manage and challenge agency execution. • Experience managing media agencies and integrating media strategy with brand objectives. • Excellent communication skills in English and Korean, with ability to influence stakeholders globally. • Strong analytical skills and ability to make data-driven decisions that balance performance and brand equity. • Bachelor's degree in Marketing, Business Administration, Communications or MBA is a plus. • Experience in branding, campaign launch, and leadership roles within multinational environments. • Growth mindset, proactive approach, and ability to lead complex projects with cross-functional teams. |
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| Location | 서울 | Degree Level | 대졸이상 |
| Career Level | [차장급][과장급] | ||
| No. of Recruitment | 1 | ||
| Salary | 협의 | ||
| Required Document | 영문이력서 | ||
| Others | - 원서 마감후 1차(서류) 합격자에 한하여 개별연락 - 해외여행에 결격 사유가 없는 자 - 이력서에 연락처, 희망연봉 게재 |
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| Contact/Inquiry | 박지수 / 컨설턴트 02-6281- 5059 suepark@nterway.com |
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