| :: Marketing Manager :: | |
| Company Introduction | 해외 유명 패션 브랜드 국내 전개 기업 [패션 대기업] |
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| Job Description | 1.Brand Strategy &Communications - Define and execute brand marketing strategies in alignment with HQ direction, tailored tothe Korean market. - Ensure brand consistency and premium brand expression across all consumer touchpoints(offline and digital). - Localize global brand campaigns to resonate with Korean consumers while maintaining brand integrity. - Conduct market and competitor analysis to identify opportunities for brand growth and differentiation. - Prepare strategic brand decks, reports, and presentations for internal stakeholders and HQ communication. 2. Marketing Activations & Campaigns - Plan and execute 360° seasonal campaigns, retail activations, pop-ups, and brand events inclose collaboration with HQ and local teams. - Lead hands-on execution of marketing initiatives, from planning to on-site operation and post-campaign evaluation. - Oversee production of marketing assets (visuals, signage, POSM, gifts), alignment with brand guidelines and timelines. - Collaborate closely with external agencies (PR, creative, media, production) to ensure high-quality and timely execution. 3. Celebrity, Influencer & Media Relations - Manage influencer, KOL, and celebrity seeding, dressing, and gifting activities in alignmentwith brand positioning and campaign objectives. - Work closely with PR agencies and HQ to identify, select, and manage local talents for campaigns, events, and brand moments. - Leverage existing relationships with entertainment industry stakeholders, stylists, and media to maximize brand visibility and impact. - Support and strengthen relationships with fashion, lifestyle, and business media through coordinated PR and marketing efforts. 4. Budget & Operations 5. Collaboration & Reporting |
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| Job Requirement | - Minimum 8–10 years of experience in marketing, preferably in the luxury fashion, premiumbeauty, or lifestyle brands. - Proven experience in 360° marketing execution (ATL/BTL/Digital/Events) with strong hands-on capability. - Solid understanding of luxury brand positioning, fashion sensibility, and premium customer behavior. - Demonstrated experience working with celebrities, influencers, and entertainment-related stakeholders. - Strong network and working experience with fashion & lifestyle media preferred. - Experience working with Italian or global HQ environments preferred. - Strategic mindset with the ability to translate brand strategy into actionable local initiatives. - Excellent project management, multitasking, and stakeholder communication skills. - High attention to detail and ability to perform in a fast-paced, matrix organization. - Proficiency in MS Office. - Strong interpersonal and communication skills |
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| Location | 서울 | Degree Level | 대졸이상 |
| Career Level | [차장급][과장급] | ||
| No. of Recruitment | 1 | ||
| Salary | 협의 | ||
| Required Document | 영어 이력서 | ||
| Others | - 원서 마감후 1차(서류) 합격자에 한하여 개별연락 - 해외여행에 결격 사유가 없는 자 - 이력서에 연락처, 희망연봉 게재 |
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| Contact/Inquiry | 남정아 / 이사 02-6281- 5009 janam@nterway.com |
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