| :: Trade Marketing Team Leader :: | |
| Company Introduction | 외국계 유명 주류사 |
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| Job Description | Design the strategic trade marketing annual plan in synergy with sales and marketing with an effective promotional and activation plan (“push & pull strategies”) aligned with corporate strategy. Work closely with brand and sales team to develop trade marketing activities in line with Brand Plan strategy as well as to assess efficiency (effectiveness + lowest cost). Ensure that sales team is provided with all necessary information and support on “push” activities (promotion, depletions programs, L3F plans, etc.). Lead trade team members, brand ambassador and content creator with clear directions and optimize planning, showing a clear anticipation. Ensure adherence to plan contributing to improve S&OP process. Define clear objectives, KPI’s and project deadlines for all team members. Create, develop, and implement VAP’s for festive seasons. Develop and update L3F (merchandising and POS) plan for channel and strategic outlets and help sales Team on execution. Coordinate with Brand team on brand thematic merchandising execution (e.g. visual merchandising, festive packs, VAP, etc.). Develop strong relationship with selected strategic customers and network key relevant decision makers for brand activation and events. Assist Sales to negotiate the L3F & promotion with strategic customers (preparation and meetings). Lead Trade Marketing activation and draw up plans and execute “push” programs in conjunction with brand policies, guidelines and budgets. Analyze the opportunities and threats of the environment, by constantly seeking and interpreting market data related to promotion, activation and L3F by customers and competitors Liaise with relevant promotion and agencies and suppliers to develop below-the- line materials in support of in-country marketing plans. Monitor, analyze challenge and report on agencies and suppliers performance and cost. Monitor Trade Marketing spend against budget or LE and ensure compliance |
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| Job Requirement | 1. Managerial Leadership & entrepreneurial spirit Teamwork and team spirit Achievement Drive Decision making Timelines & project management Negotiation Communication & Presentation. People development and empowerment 2. Functional Consumer & Customer Focus Digital know how (hard & soft, tools, technologies and functionalities) Trade Marketing (BTL management) Brand management Integrated Activity Planning Sales & Channels understanding Fluent in Korean and English: speaking and writing. |
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| Location | 서울 | Degree Level | 대졸이상 |
| Career Level | [부장급] | ||
| No. of Recruitment | 1 | ||
| Salary | 협의 | ||
| Required Document | 영어 이력서 | ||
| Others | - 원서 마감후 1차(서류) 합격자에 한하여 개별연락 - 해외여행에 결격 사유가 없는 자 - 이력서에 연락처, 희망연봉 게재 |
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| Contact/Inquiry | 남정아 / 상무 02-6281- 5009 janam@nterway.com |
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