| :: PR Manager (Mens, Watches) :: | |
| Company Introduction | 명품 리테일 기업 |
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| Job Description | 1. PR Strategy & Communications • Develop and execute integrated PR strategies for Men’s Fashion and Watches, aligned with global guidelines and local market needs • Drive consistent and compelling brand storytelling that reflects the Maison’s heritage, creativity, and innovation • Plan and implement targeted media engagement strategies, including pitch development • Collaborate with internal teams, HQ, and PR agencies to ensure alignment • Monitor industry trends and the competitive landscape to inform strategy 2. Media Relations & Influence • Develop and manage annual and monthly editorial PR plans and budgets • Secure high-impact media coverage across print, digital, and social platforms • Create and oversee press materials, media kits, and storytelling assets • Drive product placements and support celebrity and KOL engagements • Foster strong relationships with key stakeholders, including journalists, editors, influencers, stylists, and celebrities 3. PR Activations & Content • Lead content collaborations with key media, ensuring brand image alignment • Manage editorial shoots and content production featuring key collections • Develop content strategies and PR amplification plans to maximize campaign impact • Execute PR activations, including product launches, press days, and fashion week initiatives • Support event coordination, including guest management for press, talents, and KOLs 4. Performance & Insights • Monitor, analyze, and report PR performance using relevant measurement tools • Conduct competitive benchmarking and track brand visibility versus competitors • Provide insights and recommendations based on performance data and market trends • Prepare regular reports on media coverage, content engagement, and talent impact 5. Budget & Sample Management • Manage PR budgets for Men’s Fashion and Watches, ensuring accuracy and compliance |
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| Job Requirement | Experience: • Proven experience (10+ years) in Fashion and Watches PR, preferably within the retail or luxury industries Education: • Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred Skills: • Excellent verbal and written communication skills, with a proven ability to create engaging content and deliver compelling presentations • Strong interpersonal and relationship-building skills, with the ability to collaborate effectively with diverse stakeholders • Strategic thinking with strong creative sensibility • Highly organized, detail-oriented, and capable of managing multiple priorities • Written & Verbal English Fluency |
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| Location | 서울 | Degree Level | 대졸이상 |
| Career Level | [부장급][차장급] | ||
| No. of Recruitment | 1 | ||
| Salary | 협의 | ||
| Required Document | 영어 이력서 | ||
| Others | - 원서 마감후 1차(서류) 합격자에 한하여 개별연락 - 해외여행에 결격 사유가 없는 자 - 이력서에 연락처, 희망연봉 게재 |
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| Contact/Inquiry | 남정아 / 상무 02-6281- 5009 janam@nterway.com |
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